Delivering Customer First Brand Growth

We connect your brand with an audience of engaged grocery customers, turning rich data into real results.

In a crowded market, your brand deserves to be seen by the right people, at the right time. Unlike traditional retail media networks, Ocado Ads is your partner in achieving sustainable growth, powered by unparalleled first-party data and a passion for innovation. We connect you directly with the UK’s most discerning online grocery shoppers, helping your brand stand out where it matters most.

What’s in the Ocado Ads basket?

Retail Audiences for Activation: Pinpoint Your Ideal Shopper

Leverage our 2 million active shoppers with an average basket size exceeding £120. Find high-value individuals and diverse customers to grow your brand.

Democratisation of Data: Unlock Crystal-Clear Insights

End the guesswork with 100% purchase data. Our rich, consented first-party data provides a transparent view of shopping habits, trends, and campaign performance for smarter decisions.

Home of Test & Learn: Innovate & Iterate with Confidence

Got a new product or idea? Our NPD Lab lets you launch test volumes through a single CFC, gathering real-life insights to experiment, learn, and launch with data-backed strategies.

Champions of Self Serve: Empowering Your Strategy

Choose the flexibility you need. Whether you prefer our self-serve tools or a fully managed campaign with our experts, we offer the right solution to meet your commercial goals. We’re here to support you.