Why Ocado Ads?

Because Your Brand Deserves an Unfair Advantage.

We are reimagining the future of Retail Media

Advertising should be an investment, not an expense.
Data should empower, not overwhelm.
Innovation thrives when testing is easy.
You know your brand; we provide the tools to make it shine.
We connect great brands with customers who’ll love them – over 2 million active Ocado customers, in fact.

How We Deliver Customer First Brand Growth

The Premium Ocado Ecosystem

Tap into a unique online environment where over 2 million active customers shop with purpose. They’re digitally savvy, seek quality, and are ready to discover your products.

Real First-Party Data, Real Insight

Access 100% purchase coverage from our active shoppers. This isn’t modelled data; it’s actual behaviour, offering unparalleled depth for precise targeting.

Closed-Loop Measurement, Perfected

See the direct line from ad exposure to purchase. We track campaigns from click to checkout, so you understand your performance.

Your True Partner in Growth

From our innovative NPD Lab for de-risking new launches to flexible self-serve and managed service options, we’re geared for your success.

Our Advertising Solutions

1. Own the Digital Shelf with Prime On-Site Visibility

Be unmissable when it matters most as they shop Ocado.com!
What you can do: Sponsored Products, Display Ads & Banners, Coupons, Trade Events and Sampling.
Why it works: Drive instant sales, influence decisions at the point of purchase, and target based on shopping behaviours.

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2. Amplify Your Reach and go Beyond the Ocado Basket

Take the power of Ocado’s audience and meet them wherever they are online.
What you can do: Off-Site Audience Extension (Paid Social, Connected TV/Streaming, Open Web Display) with Custom Audience Segments.
Why it works: Build powerful brand awareness, re-engage past buyers, and find new fans using our rich first-party data.

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3. Innovate & Understand leveraging our Test Kitchen for Success

Launch smarter, learn faster, and de-risk your next big idea.
What you can do: The NPD Lab (simulate launches and A/B test your merchandising).
Why it works: Test with real shoppers, gain actionable insights for development, and make data-driven decisions with confidence.

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4. Empower Your Team with either control or collaboration

Your campaigns, your way – with all the support you need.
What you can do: We have a range of self serve capabilities, including Media Agency integrations and within your existing media tooling.
Why it works: Get the flexibility you want, the control you need, and expert support when it counts.

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